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ASSURING A SUCCESSFUL PRODUCT LAUNCH WITH AN ITERATIVE EXPERIENCE VALIDATION

Our client was developing a new and strategic product for SMEs for sale via third parties (integrators). It wanted to assure a successful market launch to quickly gain market traction, scale smoothly and project a positive image to the integrators and end customers.
Initial Pain Points
  • Absence of direct feedback from integrators and customers.
  • Lack of method to assure an iterative testing of product, processes and communication.
  • High uncertainty to plan capabilities to sell and support the new product after the rollout (scaling).
what we provided
  • Structured process (phases, milestones, acceptance criteria) to assure an agile rollout.
  • Planning and execution of interviews to collect direct feedback from all stakeholders (internal units, integrators, end customers) and during all phases.
  • Analysis of feedbacks. Recommendations to improve the product, customer experience, communication and IT systems.
  • Rapid prototyping of improvements for IT systems.
  • Framework to train the sales channels (structure, guidelines, key messages, training documents).
Benefits for our client
  • Successful product launch with immediate positive market feedback. 
  • Quick and smooth ramp-up of internal capabilities to sell and support the new product.
  • Sales target exceeded by 25% in the first year after launch.